Objectif 2024: brand communication during the Games

Published on 22 april 2024

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IP – Technology – Innovation

In an interview with OUR(S) le média de la communication, Pauline Ducoin, a partner at the firm, discusses the possibilities and constraints of brand communications for the Paris Games.

As a partner of the Pacte de Perforamnce and sponsor of 4 Olympic and Paralympic athletes in the run-up to 2024, we had to remain vigilant to avoid accusations of counterfeiting or parasitism from the International Olympic Committee (IOC).

Read the interview with Pauline Ducoin (article reserved for subscribers) :

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